How have you been? Well, I’ve been fine…a little busy. So, it was an eventful weekend for me. Elizabeth Arden, Inc., a global prestige beauty products company, launched its full range of skincare, and foundation products in Nigeria on the 21st of March 2015 and I was invited to the exclusive event that took place at Talindo Steak House, Victoria Island. Got there a little later than I was supposed to because I also had to attend my Cousin’s wedding but made it just in time to see the full range and get to know about each product. I have some pictures and more information for you. I hope you enjoy the post.
The media event, which took place in a warm and relaxed atmosphere, had editors, bloggers, writers, columnists, contributors and on-air personalities in attendance.
Guests at the event included: Alali Hart, Adesuwa Onyenokwe, Tewa Onasanya, Onah Nwachukwu, Latasha Ngwube, Noble Igwe, Funke Babs-Kufeji, Konye Nwabogor, Yemisi Odusanya (Sisi Yemmie), Eku Edewor, Ono Bello, Anthonia Soares, Jennifer Obiuwevbi, Elizabeth Awoliyi, Akudo Agbenowe, Tokyo James, Godson Ukaegbu, Ozinna Anumudu, Denola Adepetun, Zainab Balogun, Ezinne Alfa, Yoanna ‘Pepper’ Okwesa, Vivianne Chidueme, Stella-Marris Ikelionwu, Titi Oyinsan, Adekelu Ajadi, Oluwayemisi Seriki Dada, Omobola Bolaji (that’s me…lol), Adeola Adebiyi and many more.
Adeola Ariyo, the Brand Ambassador for Elizabeth Arden in Africa, gave a brilliant speech about the history of the brand and expressed her excitement about its entry into the Nigerian market. “When I heard that Nigeria was one of the African countries Elizabeth Arden was expanding in, I got very excited” she remarked.
“Not only is Nigeria my home country, and therefore very close to my heart, but it is also a country where women are empowered and driven. And these are values that are core to the Elizabeth Arden brand” she adds.
The media guests were given a presentation on Elizabeth Arden’s skincare range which includes product lines for every need: PREVAGE®(Environmental Protection), Ceramide (Youth Restoring), Skin Illuminating (Skin Brightening Solutions), Visible Difference (Healthy Skin Essentials) and the Eight Hour (Miracle Moisturizers).
The extensive selection of Elizabeth Arden foundation ranges and shades was also revealed, with the opportunity to sample the products.
Corne Nel, Managing Director of Elizabeth Arden in Africa remarks: “At Elizabeth Arden we are committed to our brand’s founding principle that “To be beautiful is the birthright of every woman” and we are excited to invite Nigerian consumers to experience the full Elizabeth Arden offering”.
Elizabeth Arden is distributed in Nigeria by Inter African Marketing.
Elizabeth Arden’s full skincare and foundation ranges can be purchased in selected Montaigne Place Outlets:
Montaigne Place, Ikeja City Mall, Lagos
Montaigne Place, MMA2 Domestic Airport Airside 2, Lagos
Montaigne Place, Polo Park Mall, Enugu.
Hugs and Kisses,
Leave a Comment