Eye Appeal™ Lasting Mascara maximizes length, volume and width for luxurious looking lashes. The rich, multi-function formula significantly lengthens and thickens lashes with water-proof, tear-proof and smudge-proof wear for up to 12 hours. Specially formulated for women of color, the exclusive formula is infused with Argan Oil, Shea Butter and Jojoba Oil to condition and help protect lashes from brittleness and breakage. The exclusive Multi-Tasking brush is perfectly engineered to gently comb, separate, and groom lashes from root to tip, delivering maximum lash definition and all day wear.